PPC Interview Questions and Answers For Fresher’s

 

Pay Per Click, also known as PPC has become a very important tool in the field of digital marketing. It is among the most effective ways of gaining targeted traffic to any business website in a short period of time, which is among the top reasons why it is known to be the most effective and popular method for digital marketing used by business websites in today’s world.

 If you were looking for some assistance to help you land the job of your dreams in the PPC sector then you are certainly at the right place! Below we have discussed a list of the best PPC interview questions that will help you land any job you want. We have discussed everything and will help you prepare for every question that can be asked in the interview along with some expert answers.

  The list of the best PPC interview questions that you need to prepare

 Here are some of the questions along with answers by some of the great experts in the field of PPC and digital marketing. There is everything you need to know that you would require to land your dream PPC job: 

Question 1: Define pay per click?

Ans. Pay per click, or PPC serves as the essence of marketing that is advertising. The best feature of using this model of digital marketing is that it facilitates that the client is only required to pay when the traffic on the website clicks on their displayed advertisements. It is also amongst the most popular methods of digital marketing used as it is extremely cost effective and beneficial for your company business.

 The process of PPC is complex as it involves different techniques by means of which the advertisements are created and then displayed on your targeted traffic screen. The advertisements are made in such a manner that it creates curiosity among the potential customers and attracts them to your business website.

Question 2: Name some of the Google Ad words and Ad Extensions that are useful?

Ans. Different Ad words and Ad extensions have their own roles and purposes, some can build a moderate level of traffic to your business website, whereas some can successfully increase the traffic in your website. Here are some of the most widely used Ad words and Ad extensions to maximise traffic to your business website:

 

●     Site links.

●     Call extensions.

●     Location extensions.

●     Review extensions.

●     Seller ratings.

●     Mobile app extensions.

●     Offer Ads.

●     Image and drop down navigation Ad extension.

●     Communication Ad.

●     Social Annotations.

 

And many more Google Ad words and Ad extensions are available to choose from according to the use and purpose of the extension required. 

Question 3: What are the different types of keywords used in PPC?

 Ans.  In PPC the keywords are broadly classified into a total of 4 types of keywords. These are classified on the basis of how likely the visitors or the traffic on your business website click on them. Here are the 4 types of keywords used for PPC: 

●     Research keywords: the research keywords tend to contain the name of the products or services that are offered by your business. These keywords may contain one or two words. An example of a research keyword is speaker.

●     Consideration: these types of keywords tend to contain two or three words. These consideration keywords tend to describe the products or services that are offered by your company or business.

●     Purchase: purchase keywords are related to the purchasing of the products and must have more than 4 words in it. An example of purchase keywords is - Buy a speaker.

●     Loyalty: the loyalty keywords are short and direct. An example of a loyalty keyword is - JBL.

 Question 4: What is the purpose of Google d API and how can it be useful?

 Ans. Google Ad API is extremely helpful to the developers for building an approachable and effective application that directly interacts with the Google Ad Word server. The main motive behind designing Google Ad API was to represent technical savvy advertisers, large and third parties. Here are a few ways in which Google Ad API can be useful for building applications: 

●     Google Ad API is a very effective and useful tool when it comes to developing additional applications and tools that can help users in managing their accounts with much ease.

●     Google Ad API can automatically generate the right keywords, Ad text, custom reports and also landing pages that are required.

●     Google Ad API can also synchronise Ad word data with the inventory system to manage campaigns based on the stocks available.

  Question 5: If it is possible then how can you track the conversations in Google Ad words?

 Ans. It is actually possible to track the conversations in Google Ad words. Here are a few ways by which the conversations can be tracked: 

●     We can track the conversation by accessing the search option funnels that are available inside the tools and an analysis option. By this one can know how frequently the customers saw the Ad before converting as well as know when the customer first clicked on the Ad.

●     We can track the conversation by enabling the Ad rotation setting to Optimize each click. This means that Ad words will serve the ads which it feels are more likely to be clicked by your traffic or targeted viewers.

●     We can track the conversation with the assistance of a view-through conversion window. This tracks all the activity of a person when they see the add but do not click on it. If this happens it can either mean that the person is not interested or that your advertisement is not very attractive.

●     We can track the conversation by tracking the purchases. This can be done by involving a few basic tracking codes that are offered by Ad words. The Ad word should be modified with the help of additional ciders that are unique to the particular e-commerce platform on which the Ad is to be displayed. 

Question 6: explain how Google Auction works?

 Ans. Every month billions of auctions are made to run in Google Auction, the results of the auctions are such that users find ads that are relevant to heat they have been searching for or had been looking for. In Google Auction the google search engine always processes the request and runs the auctions that determine the CPC of every advertiser as well as the ad position.

 Question 7: define DFA? 

Ans. DFA also known as double click for advertisement is an Ad server that is generally used to track the clicks and impressions for the creativity of various networks. It is the only way to track the performance of your Ad campaign as one can not buy inventory through DFA. The main functions of DFA are Ad reporting and trafficking. 

Question 8: what is the role of DFP in SEO? 

Ans. DFA in SEO stands for double click for publishers. In a situation where the  publisher prefers to manage their Ads themselves, rather than going to a third party intervention or outsourcing in order to broadcast on the website. There are a few public sites that are popular for DFP for Ads such as way2sms.com, w3schools.com and many more. 

Question 9: what is DoubleClick Bid Manager? 

Ans. DoubleClick Bid Manager also known as DBM which is popularly said to be the demand-side platform (DSP) from Google. The DoubleClick Bid Manager helps the publisher and the developer to buy display media Ad and implement programmatic strategies which are supported by a plan. The DoubleClick Bid Manager is considered to be one of the most effective strategies used in the field,

 Question 10: explain what is entered into a Google Account? 

Ans. The first step that is entered into a Google Account we need to identify a keyword. The keyword should be something that explains the product. The keyword should also be short and easily understandable. Once the advertiser has elected a keyword, they bid on it. The search engine such as Google enters the same keyword from the account of the advertisers that are related to the auction and that too along with a maximum bid which is specified along with the associated Ads.

 Question 11: what is the purpose of Google quality score? 

Ans. Google quality score helps in determining how beneficial and relevant an advertisement is for the user. The Google quality score is primarily based on the relevance of the keyword as well as the Ads CTR. It is always advised to select higher quality score keywords, as it earns an overall better advertisement ranking as well as saves money.

 Question 12: what is an Ad group in Google Ad words? 

Ans. Ad group in Google Ad words serves the purpose of being a container for the advertisements, keywords as well as landing pages. Google has taken great initiative to reward the advertisers who prepaid Ad word campaigns with highly structured Ad groups. It is advised to organise your keywords into themes that are in proper structure and also to include all these keywords into a single Ad group.

 Question 13: how can you know if your conversation tracking is functioning correctly?

 Ans. One can know that conversation tracking is working correctly using many techniques, one of them is to utilise the extensions. The Google tag assistant from Chrome is easy to understand as well as use. It alerts all the issues that are worth looking into quickly. Google Analytics Debugger extension is another extension that offers a similar service by focusing on GA tracking. Recently even Facebook has released a similar pixel helper extension which helps in diagnosing tracking and aiding for Facebook.

 Question 14: what options are available to display network Ads? 

Ans. The following targeting options are available in dilly’s networks

Ads:

1. Remarketing
2. Demographic
3. Placements
4. Auto and manual
5. Interests and topics

 Question 15: what is the purpose of IP Exclusions? 

Ans. IP Exclusions is an option that is available to help in excluding IP address from the campaigns. This is done to block the ads to the campaigns from the computer and networks which are associated with the same IP address. This is done because if a lesion who is associated with the organisation keeps on checking the ads directly through the the keywords results in a waste of money and resources.

 Question 16: what does PLA stand for? 

Ans. PLA stands for product listing Ads, which is also a kind of strategy that is used for the advertising of products Ads on Google search as well as other Google partners. This strategy is the most popular among the Ecommerce websites, both for organic as well as PPC separately which is why this campaign is also known as a shopping campaign. 

Question 17: what is the maximum limit of characters that can be used for PPC Ads?

 Ans. Every search engine has its own different limits on inads characters which is why the maximum limit for the number of characters can not be clearly stated. For example Google can have a maximum of twenty-five characters for the headline and seventy for the description, combining both one and two.

 Question 18: how does google determine the invalid clicks? 

Ans. Invalid clicks are actually fake clicks which are unintentional or something even clicks by malicious software. Google’s team has a sophisticated mechanism and techniques according to which they have framed a list of programs to automatically detect and filter invalid clicks from the users accounts. 

Question 19: what is the difference between branding and marketing? 

Ans. The following are one of the considerable differences between branding and direct marketing:

 Direct marketing:

 

●     The advertisers are interested in targeting the audience that is the most relevant to their business.

●     The major focus that is considered is the convention rates that provide explanation about returns on investments (ROI).

 

Branding:

 

●     The main aim of branding for an advertiser is to expose their brands on all the major sites, applications and search engines.

●     The most common methods are remarketing, display Ads, YouTube Ads and any other kind of custom Ad targets.

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