Get google rankings for your website without being Penalized for it

 

How to core the top rankings of a search engine result page?

Search engine optimization is the method that is used to get a website on top search results of any search engine. The process of earth engine optimization is difficult and complex and requires resourcefulness, dedication, persistence and a whole amount of creativity. This is because of the constantly changing nature of google’s algorithms.

 

However there are some steps to a process by which you can get your website on google's top search results. These steps involve basics that will help you understand all the new SEO uses as well as how to optimize for both humans as well as search engine algorithm crawlers. These steps will help you master the art of on page as well as off page search engine optimization.

 

 

What are the steps to master on-page and off-page SEO?

 

The following are the steps that must be taken in order to master the art of search engine optimization for your website to get it on the top results of a search engine:

 

1.    Get to know the google ranking algorithm: the google algorithm is constantly changing and it is very important to stay updated about all the available information about the  algorithm updates made by google. The best knowledge of these updates comes in the form of major algorithm updates such as mobile friendly update, pigeon, hummingbird, penguin and not to mention panda, google EMSs. Another great resource that can help you by providing the database for all the algorithm updates organized chronologically is Moz’s google algorithm change history.

2.    Assess your current search ranking: in order for you to improve your websites ranking it is very important that you know exactly where your website stands. There are several tools and resources available that can help you do just that. You can check your website's keyword ranking by using SERPS.com. Then you must check the site speed. There are dozens of tools available that can help you run a speed test for your website to improves its ranking such as WebPageTest, YSlow browser extension, Rigor, google's PageSpeed insight, etc. checking your websites health as well as looking for penalty indicator is also crustal for the process. Which can be done using MxToolBox and using the domain health report tool to check for any major issues.

3.    Track and measure the right metrics: this step involves tracking the vital metrics of your websites to find out what other factors you require in order to improve. Some important metrics that are to be assessed are organic traffic, organic traffic conversions, keyword rankings for commercial keywords and setting up a SEO dashboard to track your metrics. One can also use the google webmaster tool to google analytic to get even richer keyword data for their website.

Ensure that your white is mobile friendly: today 60% of the searches are made on a mobile device, which makes it crucial that your website is mobile friendly. Google's mobile-friendly tests provide a simple and quick test to help you determine if your website is mobile-friendly. Just type in your website's URL and click “run test”. The results shown will give you a direct and simple answer in yes or no along with a list of pages that might have any loading issue encountered by test. You can also fix your website quickly with the help of mobify, duds mobile, etc. also make sure that your website uses responsive web design (RWD). It is also suggested to create a SEO friendship between mobile and local as google is on a constant quest to carter hyper-local search by connecting consumers and brands as quickly and smoothly as possible

1.    Diagnose and fix all the existing penalties: it is important to check if there are any penalties in effect on your website, as there is no point in improving or building an unhealthy website. To do that you need to identify and eliminate all the unhealthy links on your website, you can do this by analysing inbound links to your website, remove all the links that are harmful links on your website and finally to clean your link profile which can be done by requesting manual link removal or using google's disavow links tools. You must also remember to diversify anchor text distribution and a valid over optimisation or overuse of anchor texts as it can play a key role in improving your website.

2.    Conduct keyword research: it is racial to improve Your SEO with keyword research, You need to learn higher audience, when you conduct keyword research you get information about your targeted audience. You  are provided with the  information about what they want to know and how they want it. It is also beneficial to keep an eye on your competitors keyword ranking as you can learn and copy their strategies. You can also boost lower ranking keywords by using the skyscraper method.You can also use keyword analysis to improve the content on your website and bring it on the top results of the search engine results.

3.    Perfect the on-page SEO on your website: now that you are all set with your keywords and targeted audience it is time to maximise your performance by equipping you to make meaningful on-page SEO changes to your website. You can do this by optimising your title tags, using schema markup and creating a search engine site map.

4.    Use your researched keywords to create good content: you can do this by optimising informational keywords and improving your search ranking by creating resourceful and detailed content while supplementing it with descriptive title tags and meta description. To create resourceful and detailed content you must use data-driven articles, use storytelling as a tool to captivate audiences, start with unique messages, infuse your own experience, add a call to your actions, add shareable headlines for your posts and add numbers to your headlines. Also it is extremely crucial to abolish any and all duplicate content.

5.    Build links the right way: it is very important to build links the right way and to do that you are required to anchor text links, use image links to build links, good editorial links, scale link building by link diversity as it is the ultimate way to generate google friendly links as well as improve google ranking.